Tuesday, March 10, 2009

Video Production Handbook

Techniques matter! Great ideas don't automatically translate into great programs. It's not enough simply to show what is going on. The way you present your subject will influence how your audience responds. You need to choose your picture and sound carefully, to convey your ideas in an interesting, persuasive way. This book will show you how.

Video Production Handbook shows the full production process, from inception of idea to final distribution. The book focuses especially on why each step occurs as it does and provides guidance in choosing the simplest methods of creating the shots you want in your video project. Concentrating on the techniques and concepts behind the latest equipment, this book demonstrates the fundamental principles needed to create good video content on any kind of budget.

Suitable for students and beginning videographers, the new edition of this classic text retains its clarity and directness but has been completely revised and updated.

. Highly visual: hundreds of full-color illustrations demonstrate techniques.
. Modern: Up-to-date information on current equipment, techniques, and new distribution outlets such as the Web and mobile phones
. Balanced: Production techniques are covered in detail, but ideas and creative problem solving are given equal weight.
. A complete resource: Detailed teaching ancillaries are available for instructors

Video Production Handbook, Fourth Edition by Gerald Millerson and Jim Owens is available at Amazon for $35.95. To order click here.

More books on Video Production & Video Production Business

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